QR menu for Bars and pubs
What Bars and pubs need from a QR menu
- cocktail descriptions
- food pairings
- late-night service
Cocktails need description, and lists are long
A cocktail list is unusually description-hungry: the spirit, the modifiers, whether it arrives sour or stirred and strong. Printed lists cut exactly that copy for space, then the bar spends the night answering it verbally over music.
A menu on the phone carries full descriptions without crowding, which shifts the conversation from what is in it to which one you would like — and sells the more interesting drink rather than the familiar one.
Allergens in drinks are genuinely overlooked
Drinks get far less allergen attention than food, and they should not. Egg white in a sour, dairy in a flip or a cream liqueur, nut orgeat, sesame and soy in bar snacks, and sulphites in wine are all real exposures.
Guests rarely think to ask about a drink, which makes the menu the only place the information will reach them.
Late service, low light, changing prices
Bars run happy hours, late menus and event pricing, and printed cards handle none of it without reprinting. They are also, at eleven at night, difficult to read.
A menu on the guest’s own phone is legible at any hour at whatever text size they need, and the price it shows is the price being charged right now.